Our Mission: 

Heartland is dedicated to providing reliable, affordable power to our customers while ensuring open communication, excellent customer service and sound decision making for a brighter tomorrow.


Our Vision:

To be a trusted leader and partner of choice in the delivery of competitively priced electricity while adding value to the communities we serve.

Heartland believes in the power of forward thinking - strategically planning and making decisions today for a sound and stable future while serving as a reliable partner to customers. The following values will be at the core of operations:

Honesty - Heartland will be a trusted partner. Customers can count on receiving straightforward information in an easy to understand manner. 

Reliability - Heartland will be there when our customers need us. We can be counted on to follow through on our promises and will keep the best interests of customers in mind.

Leadership - Heartland will take the lead on issues affecting our customers including advocating on their behalf. We will make informed decisions based on what is best for our company and our customers.